HTC and the Future of Android's Influence
When it comes to the American market, the Taiwan-based HTC is not having the easiest of times remaining in the minds of consumers. The East Coast research and development office that resided in Durham, North Carolina recently closed completely last month, leaving the North American headquarters remaining in Washington state.
There has been some talk going around into what HTC is planning on doing to make up for the current slump going on, with an article in EWeek discussing how they might start attempting to rebrand themselves in the tough markets.
One of the main moves is start focusing more on Windows 8. If you're worried about HTC and Android experiencing a possible breakup, there's no need for that.
The article had a quote by Jason Mackenzie, who is the president of sales and marketing over at HTC who explained that while the company is going to be utilizing Windows 8 more in their phones while also keeping Android in the loop as well. There is no plan that will lessen the influence of Android, but the move is critical if the company wants to stay in the game at all.
There several reasons and instances that might explain the drop in HTC interest throughout recent months. For one, the offerings from Apple, Samsung and now even Nokia with their Windows 8 Lumia series – which includes two new phones - is proving that HTC has a lot of stiff competition to go against. This is kind of a given though, and will remain so for as long as these companies stay in play. All of the new phones constantly introduced into the market by various manufacturers have caused limited memory and awareness of who is really making moves as of late. Apple didn't really need much marketing measures to push the iPhone 5, which was just released last week. In relation regarding the copyright infringement, Samsung has experienced more success as well despite losing that case. The Galaxy S III has been doing well, even though phones such as this and the iPhone 5 are significantly more expensive than that which comes from HTC.
So despite how well HTC phones perform in comparison, the main issue looks to be branding. The HTC situation right now bears many resemblances to that of Nokia, which seems to be the model that the HTC Windows 8 plan is going with. Utilizing a new operating system is simply a means to refresh the look of the company, but what HTC is going to offer over Nokia remains to be seen. According to some sources, the HTC plan with Windows 8 is to release some devices that cary the OS, while keeping the Android phones in the market as well. This has been confirmed already as Droid Guy has stated. From there, the assumption can be made that HTC will see if the Windows 8 releases cause any long-term change to their profits as compared to the presence of the Android phones as well.
This article was written by Doug Glaston of Home Security Team, a trusted ADT security provider.
There several reasons and instances that might explain the drop in HTC interest throughout recent months. For one, the offerings from Apple, Samsung and now even Nokia with their Windows 8 Lumia series – which includes two new phones - is proving that HTC has a lot of stiff competition to go against. This is kind of a given though, and will remain so for as long as these companies stay in play. All of the new phones constantly introduced into the market by various manufacturers have caused limited memory and awareness of who is really making moves as of late. Apple didn't really need much marketing measures to push the iPhone 5, which was just released last week. In relation regarding the copyright infringement, Samsung has experienced more success as well despite losing that case. The Galaxy S III has been doing well, even though phones such as this and the iPhone 5 are significantly more expensive than that which comes from HTC.
So despite how well HTC phones perform in comparison, the main issue looks to be branding. The HTC situation right now bears many resemblances to that of Nokia, which seems to be the model that the HTC Windows 8 plan is going with. Utilizing a new operating system is simply a means to refresh the look of the company, but what HTC is going to offer over Nokia remains to be seen. According to some sources, the HTC plan with Windows 8 is to release some devices that cary the OS, while keeping the Android phones in the market as well. This has been confirmed already as Droid Guy has stated. From there, the assumption can be made that HTC will see if the Windows 8 releases cause any long-term change to their profits as compared to the presence of the Android phones as well.
This article was written by Doug Glaston of Home Security Team, a trusted ADT security provider.
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